A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms

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Author(s)
Brown, James R.
Weaven, Scott
Dant, Rajiv
Crosno, Jody
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Weaven, Scott K.
 Dant, Rajiv P.
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2010
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Harvard Business School, Boston, MA

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Institute for Study of Business Markets (ISBM) Academic Conference 2010: Advances in Business-to-Business Marketing

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http://isbm.smeal.psu.edu/research/academic-conferences-and-events/isbm-academic-conference-2010-advances-in-b-to-b-marketing
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Marketing not elsewhere classified

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http://hdl.handle.net/10072/42127
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