Who is more ethical? Cross-cultural comparison of consumer ethics between religious and non-religious consumers

Loading...
Thumbnail Image
File version

post-print

Author(s)
Arli, Denni
Pekerti, Andre
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2017
Size
File type(s)
Location
License
Abstract

Religion is a significant part of daily life that affects consumers' decisions and behaviors. Religious consumers are predicted to be more ethical than non‐religious consumers. Nonetheless, past research suggests mixed results. Hence, the present study has two main objectives: (1) to examine differences in moral ideologies and ethical beliefs among religious and non‐religious consumers in Indonesia and Australia and (2) to investigate the impact of moral ideologies and religiosity on consumer ethical beliefs. This is one of the first cross‐cultural studies to compare consumer moral ideology (specifically, idealism and relativism) and consumer ethical beliefs between religious and non‐religious consumers. The results show that religious consumers tend more toward idealism than relativism and have stronger ethical beliefs regarding negative consumer ethical behaviors compared with non‐religious consumers. However, for ethical beliefs regarding specific consumer behaviors, namely, recycling and software piracy/buying counterfeit, the effect of religion was overshadowed by cultural differences between the two countries. This study contributes to the debate on the impact of moral ideologies and religiosity on consumer ethical beliefs. The findings may assist managers and public policymakers in their efforts to mitigate unethical consumer activities.

Journal Title

Journal of Consumer Behaviour

Conference Title
Book Title
Edition
Volume

16

Issue
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© 2017 John Wiley & Sons, Ltd. This is the peer reviewed version of the following article: Who is more ethical? Cross‐cultural comparison of consumer ethics between religious and non‐religious consumers, Journal of Consumer Behaviour, Volume 16, Issue 1, Pages 82-98, which has been published in final form at https://doi.org/10.1002/cb.1607. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)

Item Access Status
Note
Access the data
Related item(s)
Subject

Marketing

Marketing not elsewhere classified

Persistent link to this record
Citation
Collections