The importance of a ‘cultural industry’ to a national economy and the development of a “creative society” has grown increasingly. However, research on cultural entrepreneurship is in its early stages and is yet to catch the attention of mainstream entrepreneurship and creativity scholars. In this article the objective is to enhance our knowledge and understanding of the key aspects that cultural entrepreneurs find facilitating their entrepreneurship. Studying Indian cultural entrepreneurs and applying a qualitative method, this paper identifies seven such aspects: cultural value creation, intrinsic motivation and external recognition, minimized risk, contextual understanding, innovation and learning, perseverance and ethical pursuit of cultural activity, and social networks.